2 Businesses, Same Name: Is This Trademark Infringement?

You just launched your new business and you’re proud of the perfect name you’ve chosen for your company. After some time in business, you conduct a Google search for your company and you discover another business shares the same name as yours! Could you be in trouble for trademark infringement? Get all the facts on trademark infringement in this situation and learn what you can do if your business shares a name with another.

Can Two Companies Have the Same Name?

If it’s discovered that two companies have the same name, a few factors come into play to determine whether this constitutes trademark infringement and if it does, which party is the rightful owner of the business name.

 
  • Are the businesses in the same industry or geographic location? Trademark’s guiding principle is not to confuse the consumer. If the businesses are in different industries or geographic locations, it’s unlikely a consumer would confuse the two businesses. In this instance, it’s typically not an issue if two businesses share a name.

 
  • Which business used the name first? If the businesses are in the same industry and geographic location, business owners need to determine who had the name first. Trademark rights are established on a first-come, first-served basis; if you can prove you had the business name first, you’re in good shape to retain the rights to the name.

 
  • Which business registered the name first? There is a difference between using a business name and registering one. If you were using a business name first, but another company then registered the name, then you’d only be able to use the business name in your geographic market. You would not be able to use the name in expanded locations.

 

Trademark Issue? Hire the Right Defense

Copyright and trademark offenses have caught the attention of federal prosecutors. If you’re facing a copyright or trademark charge, you need a strong defense team to fight for you.

Our Atlanta copyright and trademark attorneys are former federal prosecutors, and we’re prepared to mount a strong defense showing you did not deliberately commit copyright infringement.

If you’re facing a copyright or trademark charge, contact Nick Lotito & Seth Kirschenbaum, former federal prosecutors, at (404) 471-3177 for a free consultation today!

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